Each year we like to partner with a charitable organisation and support both financially, and by reaching out to our extended network to support where they can.
A key driver of our charitable giving is impact. We want to work with charities where we can see the direct benefit of our donation.
For 2023 we have decided to partner with Bloomsbury Football Foundation.
They are a registered charity which uses the power of football to improve the lives of children and young people in London.
They provide young people from traditionally disadvantaged groups with the wide-ranging benefits of extra-curricular football — improving the physical health, mental wellbeing, and soft skills of these particularly at-risk children. They believe that these wide-ranging benefits should never become a luxury reserved for a privileged few: that’s why they deliver accessible sporting support to over 5,000 children per week.
At Bloomsbury, they offer children of all backgrounds a safe and nurturing environment in which to reach their full potential.
“So much of what we do at Bloomsbury Football is thanks to the amazing support of our partners. We are so excited to be partnered with Sonar to fund bursary places for Academy players. Together, we can continue to change the game for young people in London”
Charlie Hyman, Founder & CEO of Bloomsbury Football
“We are extremely fortunate to work with some of the biggest names in English football and wanted to partner with an organisation helping children through football-based initiatives.
We have seen first-hand the fantastic work Bloomsbury do and we are very excited to be able to assist children receive the highest quality training over the next 12 months via their Academy Bursary programme”
Patrick Foley, Managing Director of Sonar Financial Services
